By: The Artalker

Dear Artist,

Many have asked, “How do I get my work into the big galleries, fairs and art publications?”

Below is a list of what to do and what not to do as an emerging creative to better prepare yourself and get your artwork into these powerful art arenas.

The DON’Ts:

Photographing Your Work/Images. Do not take a picture of your art in DARKNESS. You need to make sure they are quality. If there is a shadow, grey fuzziness or yellow cast, do not put it in your physical portfolio or online portfolio. Images should portray your skills and passion in a positive and professional manner. Your audience, investor, curator, or art buyer needs a clear, visual image of what they love about your art.

Equipment. Don’t get so overwhelmed by what other artists’ work looks like that you end up over-searching to find all the same equipment and tools. Buy only what you need and then invest. Over-preparation will have you stuck. Begin with the tools you have when you are creating and practicing. This will allow you to discover which materials bring you joy and confidence. Then you can invest in such materials (e.g., a dedicated set of high-end brushes, software, or easel) as you grow in your specialty.

Inspiration. Do not COPY. Legal issues aside, I visit various studios and art shows and get tagged on IG to view artwork, and it is dis-interesting when an artist is only creating work based on a trend or is tweaking a few creative components just to be seen (e.g., a Mona Lisa portrait has her face sketched as a crocodile, then another artist starts creating flower faces of Mona Lisa). It’s not inspiring and doesn’t spark any interest in viewers to find out who YOU are as an artist.

The DO’s:

1. Always Practice, Experiment, and Enjoy what you do!

2. Document your work – the how and why. What are you aspiring to communicate? As an artist, this is crucial no matter how big or small the project.

3. Create a functioning, simple Website/Online space with clear, quality images –  but don’t overload. Use a free platform to house your ongoing work, but if you have the funds, spend where necessary (e.g., to get a domain name).

4. Make the language and structure of your artist’s statement flow. Make it relevant and genuine. Keep your artist’s statement and your CV seperate.

5. Contact and genuinely socialise with other up-and-coming creatives within and outside of your interests.

6. Do group shows to create your own buzz – contact art spaces and venues to make it happen.

7. Be active on social media – follow, retweet, and mention.

8. DM (direct message) – Be aware of how you talk to anyone that is potentially interested in your art and what you’re trying to achieve. Don’t be hasty or dismissive in conversations.

9. Work with a company or partake in a collaboration, exhibition or gallery representation that you believe has similar aims and creative energy.

10. If you are keen to start making an income through your creations, open an e-shop (online store) selling a small number of products, but stick to selling items that complement your art!

I do hope this helps and again, nothing represents you better than the focus and care you put into your craft. The recognition happens when you stay passionate and ready!

The Artalker is a Curator, KeyNote Speaker, and Freelance Writer. A born and bred Londoner, she is based in UK.

Connect with me on Instagram: @theartalker


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